According to authoritative statistics, in 2016, the size of the global baking industry, China ranked second in the world with 25.182 billion US dollars, second only to the United States. At the same time, the Chinese baking industry has experienced rapid growth in recent years. The compound growth rate in 2011-2017 was 11.93%, ahead of the other four countries in the top five market. In China, there are a wide variety of bakery products, including traditional Chinese desserts, western cakes, breads, biscuits, etc. Among them, the bread industry is developing at an alarming rate.
It is reported that China's bread industry has maintained double-digit growth for several consecutive years, and its growth rate is stronger than most industries. According to statistics, there are already tens of thousands of bread production enterprises in China that have obtained food production license qualifications.
At present, the two modes that the bread industry is pursuing are the central factory processing wholesale model and the chain store business model. Based on the current situation, the industry believes that the central factory processing and wholesale model has high profitability and significant scale effect, which is more suitable for the development stage of China's bread enterprises in the national expansion period. In the future, through the central factory processing and wholesale model to achieve national expansion, occupying a higher market share, squeeze the weaker competitors in the industry, corporate visibility and brand power can be upgraded to achieve industry concentration.
In addition, in light of the current situation, relying on diversified channels such as Shangchao, convenience stores, and e-commerce, the central factory processing and wholesale model is more likely to sink to second- and third-tier cities and achieve nationwide expansion. The industry has compared the current processing and wholesale model of the central factory and the operation mode of the chain store with the development of Japanese Nagasaki bread. It also believes that the deep integration of the two models is a major direction for future development, and grasping this direction will enable competition. It has a favorable position.
In the baking process, there are many baking equipments that need to be used. First of all, some simple gadgets such as electronic scales, egg beaters, squeegees, stainless steel cooking bowls, blotting paper and cooking paper; secondly, professional equipment such as ovens, roasters, bread machines, tunnel furnaces, cake machines , biscuit machine, setting equipment, mixing equipment, cold storage equipment, etc. In the central factory processing and wholesale mode, streamlined processing and production is basic, therefore, professional and efficient baking equipment and production lines are an indispensable part of this production.
Although China's baking equipment manufacturing has achieved certain results, there is still a big gap compared with foreign companies. To this end, large-scale enterprises must take the lead in the direction of high-end products, and strive to improve the level and competitiveness of the domestic baking machinery industry. Small and medium-sized enterprises should pay attention to specialized production, do a good job, improve their management, improve their processes, improve product quality, taste and competitiveness, and strive to enter the ranks of high-end equipment enterprises. At the same time, innovation and research and development across the industry must be taken seriously.